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  酒水招商网 -> 新闻资讯 -> 酒文化 -> 讲好“鲁酒故事”,兰陵以“文化自信”助推“鲁酒振兴”
讲好“鲁酒故事”,兰陵以“文化自信”助推“鲁酒振兴”
责任编辑:蕾蕾  发布时间:2020/6/23 13:49:34  文章来源:  作者:佚名

  6yue20rishangwu,2020nian(di83jie)shandongshengtangjiushangpinjiaoyihuizaizibozhengshikaimu。benjietangjiuhuishi“yi”houfugongfuchandexingyeshouzhan,duiyu“tizhenxingyexinxin、cujinjiujiejiaoliu”juyoujijideyiyi。

  juxi,benjietangjiuhuichule“shandongmingjiujiudajituan”weidaibiaodelujiuzhenyingjijibuzhanwai,haixiyinlequanguo20duogeshengshidejiuqijiushangmumingcanhui。geqiyezaizhugandaolu、zhantingneiwai,paibingbuzhen,zaoshixuanchuan,gezhanqizhao,qifenrelie。

电竞竞猜平台  rangrenyinxiangshenkedeshi,zaicicitangjiuhuidehuwaixuanchuanshang,zuoweilishichuanchengxialaidelujiu“sidajiazuzhishou”delanlingmeijiu,chongfentixianchule“lanlaoda”deqishi、shilihezixin。shouxian,zhanjulezhugandaocweidajiandeshougedaxingguojielongmenguanggaoshangxie——“lanlingwangjiu,wangzheguilai”,qishibangbo;qici,zaihuichangzhutongdaoshangliqideqigongmenshangxie——“zhongguodelanling,shijiedemeijiu”,xijingwushu。

电竞竞猜平台  erzaikaimuqianji19rixiawujuxingdeyichang“jianghaolujiugushi,kaituogaoduanyingxiao——2020lujiuchuangxinfazhangaofengluntan”zhutidahuishang,lanlingjituanpaochude“shandongrenwenhuazixindesangecengci”he“lujiuyingxiaosanxinlun”gengshiyujingsizuo,yingdeleyeneiwaideguangfangongming。

电竞竞猜平台  “wenhuajiyi”shilujiufazhanzhigenben

  zhongsuozhouzhi,lujiuzaijingguoshangshijibajiushiniandai“guanggaoyingxiao”hexinshijiershinian“pinzhiyingxiao”hou,zhengzaiyinglai“wenhuayingxiao”dexinshidai。

  qishi,chayuesuoyoulujiudelishiziliao,douhuifaxianyigebuzhengdeshishi:lanlingmeijiushiyimeibukeduodedezhenzhengxiquede“qiannianlaozihaopinpai”,zheiyangdepinpaizailujiuqiye、shenzhiquanguojiuqizhongbingbuduojian。

  tidaolanlingjiu,dajiadouzhidao“lanlingmeijiuyujinxiang,yuwanshenglaihupoguang”,zheishibeishixianlibaizhuanxiezai《kezhongxing》zhongdejiu;tongshi1995nianxuzhoushizishanchuwanghanmudangzhongchutudeyinyou“lanlingchengyin”he“lanlingzhiyin”detaotanzhongdelanlingjiu,zuyizhengminglanlingjiushidangjinshijieshangwenxianjizaiheshiwukaozhengzhongzuijulishiwenhuadejiuzhiyi。

电竞竞猜平台  neime,duiyuxiangzheiyangyijiayongyousanqiannianlishiwenhuahejianchang72niandelaopaiqiyelaishuo,zaidangjinhulianwangshidaidebeijingxia,shiruhezuohaopinpaiwenhualinian,youshiruheyushijujinbujugaoduanhuadeni?

  zai83jieshandongshengtangjiuhui“jianghaolujiugushi,kaituogaoduanyingxiao——2020lujiuchuangxinfazhangaofengluntan”shang,lanlingjituanyingxiaozongjianjiashuang,jiuzheigehuatipaochulezijidejingcailunshu。

电竞竞猜平台  jiashuangtidaoyigezhongyaoguandian——“lishiwenhuashizheigeshidaidexuqiu”,jutiyou“sangecengci”:

电竞竞猜平台  diyigecengci——wenhuahongyangshizhonghuaminzufuxingdexuqiu,yeshilujiufuxingdexuqiu。

  guojiashangwubuzai2017niantichu“hongyangchuantongwenhua、zhenxingminzupinpai”defazhandaoxiang,lujiuwenhua、zhonghualaozihao、feiwuzhiwenhuayichandefuxingjueqidengyedoubaohanqizhong,zi“guochao”zhongxinxingqi,wenhuayiranzhongxinzhanshangshidaizhidian,lishiwenhuashiguojiafazhandaoxiangdexuqiuzhiyi,yebiranshiqiyefazhandaoxiangdexuqiuzhiyi。xianglanlingzheiyangjuyouhouzhonglishiwenhuajiyindeqiye,birangensuizheichanghongliuerqi。

  diergecengci——wenhuahuiguishi70/80/90hou“sangeshidai”xiaofeizhetishengziwoneihansuzhidegongtongxuqiu。

  70houshidongxifangwenhuaronghexiachengzhangdeyidai,80houshihulianwangchuangyedeyidai,90houshihulianwangjingjideyuanzhumin,dongxiwenhuaronghexiadezheisandairen,rujinyijingchengzhangweishehuizhizhu、xiaofeizhuliu。rujinzhongguojingjichuyugaosufazhanzhuanxianggaozhiliangfazhandeguanjianshiqi,buxiangbeishidailuoxia,gerenjiubixutisheng;buxiangbeixiaofeipaoqi,qiyeyebixutisheng,neimewenhuahuigui、chuangxinjingshen、ruiyijinqu、jiankufendou、yindaozhenshanmeidejingshenneihe,zaigerennaizhiqiyefazhanzhongbianbiandeyuefazhongyao。lanlingyaoxiangbubeishidailuoxia,jiuyaozuoyijiabuduantigaoneihan、tigaozhiliangdeqiye,yu“sandaixiaofeizhe”yushijujin。

电竞竞猜平台  disangecengci——wenhuazixinshiquantishandongrendegongtongxuqiu。

  shandongshirenkoudasheng、laodonglishuchudasheng、niangjiudasheng、hejiudasheng……bianbuquanguo、quanshijiedeshandongren,tebieshihulianwangshidaichengzhangqilaide80/90niandaideshandongren,buquequanqiuhuashiye、buquegoumaihaoshangpindequdao、gengbuquexiaofeinengli,qietamenduiyuxungenwenzu、jiaxiangwenhua、tesechanpinhejiaxiangpinpaiyouzhenonghouqinghuai,jinerxiaofeijiaxiangchanpindexuqiugengjiaqianglie,zheifenbianjiquanqiudejiaxiangpinpairentonggan,shideshandongqiyeshuliwenhuazixinbiandegengjiapozaimeijie。lanlingjiushizheimeibukeduodede“huanqishandongrenlaojiaweidao”dewenhuapinpai,gengshiyijiarangshandongren“weiqiluwenhuahejiaxiangtechan”beiganzihaodeqiye。

电竞竞猜平台  lujiuyingxiao“sanxinlun”

电竞竞猜平台  pinzhishigu,wenhuashihun,ruherangyimeiqiannianlaozihaodewenhuapinpailuodini?duiyuzheigedajiadouguanzhudehuati,lanlingjituanyingxiaozongjianjiashuang,yiranyouzijidedudaojianjie。tongguo“lanlingmeijiu”jinjiniandedadanchangshi,youqishihuodedeyeneiwaidelianghaofanxiang,jiashuangzongjiewei:xinshiqiyingxiaode“sanxinlun”——ji“1gexinbiaoda,2gexindongneng,3gexinlianjie”。

  1gexinbiaoda——gengxinjiuwenhuadebiaodafangshi,conglishiwenhuajiushuodaoxinshidaixinbiaoda。

电竞竞猜平台  rujinshiwanwuhuliandeshidai,shigexinghuabiaodadeshidai,tongguohulianwangkeyidapoquyushichangbianjie。jiushirendexiaofeipin,jiushisuizherenzoude,suoyijinnianlai,lanlingyizhizaijianglanlingjiuwenhuajinxingxinshidaixiaofeijiazhidebiaodagengxin。

电竞竞猜平台  cong“lanlingwangjiu wangzheguilai”dejianchidao“zhongguodelanling shijiedemeijiu”detisheng,cong“chuangyechenggongwenhua”dao“minzuwenhuazixin”deshenghua,cong2015nianzhijinlianxujuban6jiedefengzangdadian,congxiaozhonghuade“xunxianglundao”daoquanwangzhibo,cong“lanlinglaojiuzhuanchangpaimaihui”daojinniande“lanlingquanminjiufenjie”,congquniansankuan“dongzanggaoduan”detongshishangshi,daojinnianshengtangjiuhuishang“lanlingwangjiu”he“lanlingmeijiu”shuangshuanghuodezuishouxiaofeizhexiaidelujiugaoduanchanpinjiang……lanlingjiuyizhizaibuduanyongxindexingshihexindegongjuyuxiaofeizhebiaoshulanlingjiudewenhuajiazhi,yushijujindeweilujiuwenhuazixingongxianzhezijideliliang。

  2gexindongneng——pinzhidongneng+wenhuadongneng。

  pinzhidongnengcengmian:jinnianlai,lanlingzaishengchanheweishengwujishufangmianjinxingledalidutouzi,muqianyongyoushengjijishuyanfazhongxin、qilujinengdashitesegongzuozhan、baijiudashigongzuoshidengsangejishukeyanrenzheng。yifangmianweiraoyouyiweishengwu、jijiupinzhi、chujiuzhiliang、maiquzhiliangdengfangmianyukeyanyuanxiaodenghezuogongjin,lingyifangmianchijuzijianzaotianlushandongzangjidi、jiadachengpinzhonglaojiubilijinyibutishengpinzhi,youlezheiliangfangmiandebaozhang,lanlingjiuzaijinxienianxingyeneidezhiliangpingbihuodongzhongyelianxuliunianronghuodajiang,2018nian52dunongxiangxingbainianlanlingwangjiugengshiyimangpinzongfendiyidechengjizhaideganguanzhiliangpingbiguiguan。cicizhanhuizhong,bainianlanlingwangjiuyudiwudailanlingwangjiuzaizhongduozhanpinzhongdashouxiaofeizheguanzhuhehuanying,youqishidiwudailanlingwangjiu,yinqileqianlaichuxikaimushihecanguanzhantingdeziboshifushizhanggaiweixingdechuiwenheqinglai,bingjiyulegaodupingjia。

电竞竞猜平台  lanlingchangwufuzongsunmaozhong(qianyou)weiziboshifushizhanggaiweixing(qianzuo)jieshaodiwudailanlingwangjiu

  wenhuadongnengcengmian:lanlingjiuyoujiudelishiwenhuashenshendeluoyinzaipinpaidejiyindangzhong。keyishuo,tidaolanlingjiujiulibukailishiwenhua,erlishiwenhuayouqiaqiashizuogaoduanjiubukequeshaodezhongyaoyaosu。guoqushi“chilucaihelujiu”,erxianzaizeshi“chuanboqiluwenhua,jianliqiluwenhuazixin”,ranhou,zaiqingbierenhezuiyouwenhuagushideqiluhaojiu。lanlingjinxieniantongguogaopinlvdedaxinghuodongjiangwenhuajinxingshuangxiangfuneng,jiangpinpaiwenhuashentouqizhong,yedaidongxiaofeizhecanyuqizhong,wenhuashuchudetongshidaidongshurupinpai,wenhuafunengpinpai,weilanlingpinpaigaoduanhuafazhantigaoledongneng。

  3gexinlianjie——lianjiexiaofeizhe+lianjiekeyanyuanxiao+lianjiewenhuaneirong。

电竞竞猜平台  zaijinnian5yue9ri,biekaishengmiande“lanlingjiufenjie”xianshanghuikuifensihuodong,tongguoduanshipin、zhibo、xinxiliuguanggao、dianshanghuodongdengxingshijianglanlingjiuwenhuajinxingtuiguang,liyong“hulianwangzuhequan”yuxiaofeizhehudong,shixianconggongyuliuliangquanfendaosiyuliuliangdezhuanbian,huodedouyin1.7wtiaoyuanchuangshipincanjia,2yi+bofangliang,dangtianzaixianzhiboguankanliangtupo100wanren,jingdongtianmaodianpuguanzhuliang20wan+fensidejiaji,5yue9ri-10riliangtiandexiaoliangshenzhiganchao2019nianshuangshiyi,dadachaochulecicifensijiezuichudeyujimubiao。tongshi,lanlingyijiutifenggetedianzuoweijishugongjiandefangxiang,jianchiyugaoxiaohekeyanjigouhezuojinxingjishulianjie,baozhengpinzhi,wenzhongqiujin,jinkuaituichugaoduanqijianchanpin,weipinpaizixinfuneng,gengweilujiuzhenxingzhuli。

  2020nianshiyigeteshuzhinian,yeshilujiu“pinpaitisheng”dezhongyaoyinian,di83jieshandongshengtangjiuhuigenjuxingyehuanjing、lujiuziyuan、lujiufazhanxianzhuangdeng,shoucituichule“jianliwenhuazixin,jianghaolujiugushi,dazaolujiugaoduan”deqianzhanxingsiwei。zheiqishiyuquanguo“laozihaoqiye”、haocheng“xianyoulanlingjiu,houyoujiuwenming”,yijilujiu“sidajiazuzhishou”delanlingjituantichude“sangezixin”——ji“pinzhizixin、pinpaizixin、wenhuazixin”bumouerhe。keyizheiyangshuo,“lanlinggushi”hendayibufennengdaibiao“lujiugushi”,jianghao“lujiugushi”,jueduibunengqueshao“lanlinggushi”。

  weilaiyilai,lanlingxiangban。

电竞竞猜平台  lanlingjiushibukefuzhide“shandongtechan”he“shandongjiaoao”,shishandongrenxinzhongneimopengranxindongdewenhuajiyi,shenzhikeyizheiyangshuo:“shandongrendewenhuazixin,libukaishanshuishengren,genglibukaiyipingnenggouchuanbolishi、huijianggushidewenhuamingjiu”。

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