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葡萄酒销量下滑,唯独这款酒出人意料热销
责任编辑:蕾蕾  发布时间:2020/6/23 10:36:08  文章来源:  作者:Rachel King 翻译:Feb

  yourencheng,qianxiyidaieshaleputaojiu(lianpingsaidoumeiyoufangguo)。buguanshizhenshijia,dantaohongkendingbuzaieshafanweizhilie。

  xiangfan,taohongputaojiuhuoxuzhengshiyinweitamencaideyijueqi。shunianqian,henduofanduizhekenenghuirenweitaohongzhishitanhuayixiandeshiwu,dantabingweijiucixiaowang。

  guojiputaojiujiliejiuyanjiusuodeshichangfenxishilaien·lishuo:“zaiguoquhenzhangyiduanshijianli,meiguorenrenweitaohongshiyizhongtianmei、guoweishizudeputaojiu,qizhongleiyinweijieshoudubugaoerjiaoweidanyi。faguoshengchanshangtongguoshuniandeshijianchenggongdiyingxiaobingkuodaletaohongpinchanghuodong,bingjiecigaibianlemeiguoxiaofeizheduitaohongdekanfa。cijubangzhutishenglerenmenduizheileijiupindexingqu,bingjidadifengfuletaohongdepinzhongshuliang。rujin,taohongyijingchengweilejiayuhuxiao、shenshourenmenxiaidejiupin,erqieyuelaiyueduodeshengchanshang,youqishibentushengchanshangdoutuichuleziyoudetaohongganhong。”

  raner,jinguanfaguopuluowangsichanqushitaohongdedaiyanci,erqiemeiguoxiaofeizheduitaohongdexingqurijiangaozhang,dantamenyezaixuexi,ranhouxiangwaiyanshen,bingcongqitachanqugoumaitaohong。tamenbujinfangyanmeiguoheqitaxinshijiehongjiushengchanshang,haijiangmuguangmiaoxianglefaguozaiouzhoudelinguo。zheixieguojiayouzheleisideqihou,yenenggoushengchanleisipinzhidehongjiu,dandanpinghuomeixiangdejiagetongchanghuidihenduo。

  putaojiuxiehuicheng,taohongshi2019nianweiyichuxiantongbiliangweishuzengzhangdejiupin。tupianlaiyuan:courtesy of studio cru

电竞竞猜平台  zheixiehongjiushengchanshangrujinyouchongfendeliyoulaitouzitaohongniangzao。niersengongsicheng,meiguotaohongjiudexiaoshouezaiguoqusannianzhongyizhibaochizhetongbizengzhang,2019niandezengsudadaole42%。

电竞竞猜平台  guojiputaojiujiliejiuyanjiusuodeshujuxianshi,2019nian,taohongzuocanjiudexiaoliangtongbizengzhangle3.2%,erwuqiputaojiuzhengtichuxianle1%dexiahua。zaiguoquwunianzhong(cong2014niandao2019nian),taohongzhanhuole1.7%defuhenianzengzhanglv,erzhenggewuqiputaojiuxingyewei0.8%。

  zheijiashichangyanjiugongsidiaochalexinguanyiqingbaofazhiqiantaohongdefeixianchangyinyongxiaoshoue,faxianqixiaoliangzaiguoqusangeyuezhongchuxianledafuzengzhang。ranerfenxishicheng,zheizhongcongxianchangyinyong(jiubahecanguan)xiangfeixianchangyinyong(lingshou)zhuanbian,erbushixingyezhengtizengzhangdexianxianggengjudaibiaoxing。(niersendemeiguofeixianchangyinyongdequankoujinghengliangqudaobaokuobaihuodian、yaodian、daxingshangchao、jingxuanyimeiyuandian、jingxuancangchujulebu、junfanggongying、bianlidianheliejiudian。)

  meiguobentuzuocanjiudezengsuyaogaoyujinkoujiu,yedaidongletaohongdezhengtixiaoliang,danjiaweiquegengdi。laiziyuyidalidetaohongzaimeiguodexiaoliangyouweiqiangjing,xiaoshouetongbizengzhanglejin20%,youqishi8meiyuanzhi11meiyuandejiagequjiandetaohong。lingyizhongxiaoliangminglieqianmaodezuocantaohonglaiziyuxinxilan,qixiaoshouetongbizengzhangle16%,zhulichanpinweiyu11meiyuanzhi15meiyuandejiagequjian。

电竞竞猜平台  niersendejiujingyinpinxingyegaojifuzongcaidanni·bulageshuo:“faguozuocantaohongzaimeiguodefeixianchangyinyonglingyuyiranzaizengzhang,youqishigaojiaweijiu,danqishichangfenezhengzaixiahua。”guojiputaojiujiliejiuyanjiusuocheng,jiezhi2020nian2yue,faguotaohongxiaoshoufenetongbishijishangxiajiangle1.7gebaifendian。qunianmeiguoshichangshangdefaguowuqiputaojiuzhengtixiaoliangxiahuale4.9gebaifendian。

  taohongzuocanjiufeixianchangyinyongxiaoliang。tupianlaiyuan:courtesy of nielsen

  buguanzenmeyang,faguoyiranshitaohongshichangdebazhu,zaimeiguotaohongzuocanjiuqianshidajinkouguobangdanzhongpaimingdiyi,yidali、xinxilan、xibanya、putaoya、agenting、zhili、aodaliya、nanfeihedeguojinsuiqihou。

  jinguanshichangshangyeyouputongjiagedefaguotaohong,dandaduoshudoushuyugaodangjiuxilie(anzhaoguojiputaojiujiliejiuyanjiusuodingyi,chaoguo10meiyuan/pingdeputaojiu)。

  libiaoshi:“faguotaohongduiyuputongxiaofeizhelaishuohaishipiangui。”guojiputaojiujiliejiuyanjiusuodeyanjiuxianshi,meiguotaohongzuocanjiupingjunlingshoujiagewei8.32meiyuan。“zuoweiduibi,meiguobentujiuzhuangshengchandetaohongjiagegengjuxiyinli。bentujiuzhuangewaidekucunhegongjiguoshengyeweixindegaopinzhipinpaijinrumeiguoshichangchuangzaolejihui,erqiezheixiepinpaidejiagebiyiwanggengdi。”

  rujin,sihuyouwuqiongwujindexintaohongpinpaizaidengzhexiaofeizhequfaxian。putaojiujinkoushangevatonzhuanyingyibiliyazuocanjiu,qishouxizhixingguanshidifen·bulaoershuo:“xiaofeizheyuanyihuagengduodeqiangoumaitaohong,dantaohongbenshendetezhicaishirangtamenchengweihuitoukedezhenzhengyuanyin。xingyundeshi,renmenwuxuhuataiduodeqianbiankeyixiangyongdaoyouzhitaohong。”

  taohongleijiupinzhisuoyidahuochenggong,qianxiyidaibiqitanianlingduanderenshigonglaogengda。taohongquanqiugenzongwangzhancheng,zaiguoqu17nianzhong,taohongzaiquanqiudexiaoliangyizhizaibiaosheng,2002nianzhi2018niandezengsudadaole40%。bulaoershuo,meiguoshichangdeqianxiyidaixiaofeizhexiangyaodeshiqingying、kouganhaodeputaojiu,tongshizheiyeshitamenzhuiqiudeshenghuofangshi。tashuo:“taohongbujinjinshiyikuanxiajiyinpin,tadetebiezhichuzaiyujiageqinmin。fenhongsedejiutinenggoujirenhechanghedailaihuanyu,shihegezhongyusuanleixingdexiaofeizhe。”

  xinkuanmateustaohongganhong,youzuizhimingdeputaoyajiazuputaojiushengchanshangsujiabijituanniangzhi。tupianlaiyuan:courtesy of mateus

  pingzhongxinxi

  zaixiaofeizhejixuxunzhaoxiayikuanhuashidaijiupinzhiji,putaoyachengweileshouxuantidaimubiao。zaixinguanyiqingbaofayijihaiweichuxianfeibiyaolvxingzheigewentizhiqian,dapimeiguominzhongruchaoshuibanyongxiangputaoya。zuijinjinian,putaoyachengweiledingjilvyoushengdi,erqiebeishijielvyoudajianglianxusannian(2017-2019)pingxuanweiouzhouzuijialvyoushengdi。《putaojiuaihaozhe》haijiangqipingxuanwei2019nian10dazuijiahongjiulvyoushengdi。

电竞竞猜平台  bulaoershuo:“renmenzaiputaoyafaxian,hongjiudexingjiabichuqidehao。taohongjinxieniandezouhongyeyuanyushichangzaishoutaohongzhengtipinzhidedafutisheng,erqietaohongdeshiyongchangheyifeichangguangfan。zaiquanqiufanweinei,taohongkeyiyongyugouduijiweijiu,zuoweikaiweijiu,huozuoweiduozhongxiajicaiyaodezuocanjiu。”

  putaoyahongjiuzhizaoshangsujiabijituandemeiguofengongsievatonzhengzaiqingzhuqimateustaohongganhongdezhongxintuichu。mateusshiputaoyashouyaodejiazujiuzhuang,weiyuboertudongbeibu,yeshisujiabijituanqixiadedingjijiuzhuangzhiyi。1942nian,zuichudemateustaohongbeishejihekaifaweiyikuantianmeideqipaojiu。suizhezheixienianxiaofeizhekouweidebianhua,mateusyesuizhijinxinglediaozheng(zhuyaozhenduimeiguoshichang),bingtuichuleshoukuantaohongganhong。bulaoershuo:“jiezhumateustaohongganhong,womengenjudangqianxiaofeizhedekouweidiaozhenglehongjiudekougan,erqiexiangxinzheikuanbusudechanpinkeyiyufaguopuluowangsidingjitaohongxiangkangheng。”

  mateusdeputaojiuyewuzhurenandongniao·bulajiashuo:“zaiwomenshengchandesuoyoutaohongzhong,womenzuikanzhongdeyigeyuansujiushikeyinyongxing,yejiushijiangyouya、mirendefengweihepinghengdurongyuyiti。yimateustaohongganhongweili,womenzhuiqiudeshixinxian、guoweibiaodayijiwanzhengdesuandu,zheixiedounengdailaijuejiadekougan。”

电竞竞猜平台  zuoweisujiabijituanhongjiuxiliedezhangshangmingzhu,mateusdanshengyu1942nian,shiyikuanyouzhefenhongsejiutideputaojiu,qipingtidelingganlaiziyuyizhanqijianshibingsuoshiyongdejiuping。tupianlaiyuan:courtesy of mateus

电竞竞猜平台  mateusxianyijinzhu120duogeshichang,qizuidadeshichanghaishiqichandiputaoya。dangdidexiaofeinenglishifenqiangjing,cong2010niande17.9wanxiangzengzhi2019niande27.5wanxiang。

电竞竞猜平台  danmeiguoshimateusganhongtaohongdeweiyishichang。sujiabijituanzhixingweiyuanhuiweiyuanlakuier·sebulashuo:“zaimeiguo,womengenjumeiguorendekouganxuqiucaiquleyizhongbutongdeqianweifangshi,bingkaifaleyikuanganhongtaohong,zheishiyikuanyouzheqianfenjiuti,tiandugengdideputaojiu。womenfeichangzhuanzhuyutongguoshuzishouduanlaikaifapinpai,bingtourulehenduojinglilaidazaowomendeshejiaoqudao,womenrenweizheileiqudaotixianlemateussuoyaobiaodadeshenghuozhendi。fenhongsedeputaojiu、biaozhixingdebaozhuang,yijiaiyimanmandepinpaixingxiangzheigewanmeizuheyouzhuyuwomenzaishejiaomeitilingyuxiyinwomendehexinmubiaoxiaofeizhe。”

电竞竞猜平台  sebulahaitidaolezaimeiguoxiaofeizhexinmuzhongdahuochenggongdejigewaixingyinsu,youqishiqi187haoshengdepingti(zuoweiduibideshipingjun750haoshengdebiaozhunpingti)。sebulashuo:“duixiaofeizhelaishuo,zheigeliangzairenhechanghedoushigangganghao,erqiepingtidexingzhuangyeshishifendute。”tajieshishuo,zheigepingtishiyizhanqijianshibingmensuoxiedaijiupingdezaixian。

  gorgo bardolino chiarettoyouzhemingliang、qiangliedefensediao,yijiyirendejiuxianghelingrenzhenfendehuiwei。tupianlaiyuan:courtesy of cantina gorgo

  weikaifadeqianli

  xunqiuyidalixiajiyinpindemeiguominzhongrujinkenengzhinengxuanzeapeiluojiweijiu。raner,shouyiyuzheikuaninstagramtuichongdejiweijiu,yidalitaohongputaojiudechanliangdeyidafutisheng,erqieqixiaoliangjinxienianlaizaibentushichangyijioumenghemeiguoshichangyeyinglailexunmengzengzhang。

  chiarettoshiyikuanyouzheqingshuangkougandeganhongtaohong,qiyuanliaoweihongputao,caiyonglebaiputaojiudeniangzaogongyi,chanzimilanheweinisizhijiandejiaerdahuzhoubiandiqu。(qimingchengchiarettoyuanyuyidaliyuchiaro,yiwei“qianse”、“cangbai”。)

电竞竞猜平台  jiaerdahushiyidalitaohongzuizhongyaodechanqu,meinianpingjunchanliangchaoguole1000wanping,ertaohongzhanyidalihongjiushichangzongliangde6%。jinguanzaoyuxinguanyiqing,dantaohongdeshangyangqushiyouwangdeyiyanxu,ergaichanquzai2020niandiyijidufasongle260wanzhichiaretto,jiao2019niandiyijiduzengzhangle50wanzhi。

电竞竞猜平台  youyuyouzhegengdidejiujingdu,cantina gorgojiuzhuangdechiarettotaohongshijianbianwucandejuepei。tupianlaiyuan:courtesy of cantina gorgo

  cantina gorgojiuzhuangweiyujiaerdahudongnanbu。deyiyuyidalihehaiwaishichang,qichiarettoxiaoliangzaiguoqusannianzhongzengzhangle60%。gaijiuzhuangdezhuyaoshichangshiguangdadeoumengdiqu,zhuyaoshideguo。dangorgojiuzhuangdelianhesuoyouzhe、hongjiuniangzaoshangluobota·bulikeluocheng,zuidahezuijindedingdanxuqiujunlaiziyumeiguo(youqishiniuyuehemasazhusaizhou)、jianadaheyingguo,tongshiliansuochaoshiweiteluosi(waitrose)yijingjianggorgo chiarettoputaojiubaishangleqixiasuoyoudianmiandehuojia。

  bulikeluoshuo,jinguanxiaofeizhedechuliankenengyizhishipuluowangsichanqudetaohong,dantarenweiquanqiushichanghaicunzaidaliangweiwajuedeqianli。tabuchongshuo:“gongsijueqideguanjianzaiyuyinruyidalizaitaohonglingyudezhuanzhanghefengwei。”

  jiazujiuzhuangcantina gorgodesuoyourenzhiyiluobota·bulikeluo,gaijiuzhuangyouqifuqinyu1973nianchuangjian。tu

  ligorgobuyuandecavalchinayeyinglaileqitaohongxiaoliangdejizeng,erchiarettoshiqizuichangxiaodejiupinzhiyi。zheijiajiuzhuangpingjunmeinianshengchan80wanxiangputaojiu,qizhongyoubanshuchukou。danweiyidewentizaiyu,zheijiajiuzhuangmeiniandejiudouhuishouqing。2019nian,yidali、oumengdiquhemeiguomaiguanglecavalchinasuoyoudetaohong,erqiejiuzhuangfaxianzheixieshichangdexuqiurengzaishangzhang。

  jinguanxiaoliangzaibuduanzeng,yongyou110gongqing(yuehe272yingmu)depiaonajiazubingbudasuankuozhanghuogoumaigengduodetudi,yinweitamenxiwangzheigejiazuyewunenggoukechixudifazhanxiaqu。

电竞竞猜平台  fulangxisike·piaonashuo:“shuozhende,worenweizheixiequshiyizhidoushiqiqifufu,muqiantaohongyezaijinglizheiyixianxiang。”fulangxisikedefuqinluxianuoyuqixiongdiyu1962nianchuangjianlejiuchang。xiaoshouyejixianshi,taohongzaijinqidexuqiuyiranjianting。danchiarettoyouweiteshudeyidianzaiyu,tashishaoshunenggouchenniangdetaohongzhiyi,erqieruguofangzhishunianhoukouganhuigenghao。piaonashuo:“shichangxuyaoqianlingjiu,danwomendetaohongkeyichenniangliangdaosanniandeshijian。”

  azienda agricola cavalchinajiuzhuang,weiyuyidalibeibu,kaojinjiaerdahu。tupianlaiyuan:courtesy of cavalchina

  lianghaodeshengyu

  meiguobingbuxiangyidalijiadaerhuhefaguopuluowangsineiyangyoutedingdetaohongchanqu。danxingyezhuanjiarenweijiazhouheelegangzhoushiqiyoulidejingzhengduishou,hangaicongshengluyisiaobisiboyizhidaoweilameitegudediqu。

电竞竞猜平台  jiujinshanwanqucameron hughes wineyu vintage wine estatesdeshouxiyingxiaoguanjiexika·keganrenwei,meiguoshidetaohong“tongchanggengweishunhuahexiandai”。daduoshuzaizheiliniangzaodetaohongdoushiganhong,erqietongchangjiujingdujiaodi,yerangqigengweishihexiajiyinyong。

  keganshuo:“daduoshuxiaofeizhexiangyaoyikuanjiazhouchantaohong,qiweiyinengganzhidetiandulaiziyuputaobenshendetianranhongseshuiguofengwei。henduoxiaofeizherenweitaohongshiyizhonggengjiachuncuideyinjiutiyan,yinweizheizhongputaojiukeyiqingyidiyugezhongshipindapei,yeshifenshiheduyin。”

  keganshuo:“womendetaohongtongchangjuyougengjianongyudeguowei(jinguanshiganhong),daiyouxiajicaomeihexiguaxiangwei,erqieyongyouweijingxiangmutongchenniangdepinghengsuandu。”tupianlaiyuan:courtesy of cameron hughes wine

  keganshuo,tazuijinyudaoleyiminglaiziyudezhoudekehu,houzhegaosutayijingyudingleyixiangcameron hughestaohongzuoweiqi“xiajimenlangjiu”,yinweitafeichangqingshuang,erqiekouganhenhao。tajieshishuo:“xiaofeizhetongchanghuixuanzetaohongerbushibaiputaojiu,yinweitanenggourangyinyongzhegandaofangsongheqingshuang,tameiyoujiazhouzhuliubaiputaojiupinzhongdechenniangganhuosuangan,henduoputaojiuyinyongzherenweizheixiebaiputaojiudekougantaiguole。”youqishixiaduoli,yinqixiangmuweihemianmiganguozhongershiqulerenmendehaogan,erzhangxiangsishichangyouyouyucaoweihezhiwuweiguozhongershoudaogoubing。

  raner,yubaiputaojiuxiangbi,taohongjirendeganjuegengjiaqinqieyixie,danzaigaowenjijieyinyongshibingmeiyouhongputaojiudehouzhonggan。keganshuo:“womentongchangzaihediyikouzhiqianbianduitaohongdekouganyoulepanduan,tayinggaiyouzheweimiaodehongseputaoguowei、qingshuangdehuiweiyijiwangwangjiaoweishunhuadekougan。”

  ranertaohong,youqishimeiguoshichangdetaohong,zaigaishanleqizishenbuhaodeshengyuzhihoucaiyongyoulejintiandejingdi。

电竞竞猜平台  keganshuo:“henzhangyiduanshijianyilai,keyizhuisuzhishanggeshiji70niandai,taohongbeirenweishiyizhongliezhiputaojiu,liruhezhuangjiu,tongchangshitiande。zhidaowunianqian,taohongkaishitongguozhixiaoqudaojinxingyingxingtuixiao,erqietongchangbuhuiduihongjiujulebufahuo。duitaohongrenzhidegaishanyijizhijierangxiaofeizhepinchangyizhidoushiqizouhongdeguanjian。”

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